Monitoring your advertising

Monitoring your advertising

Whether a business is spending more or reducing their advertising spend, the ongoing mistake people make is not monitoring their response from their adverts, Either way, if you don't know which advertising is working best, you are in big trouble! Sounds simple, yet just like a school boy leaving his homework to the last minute! It gets the same treatment and the resulting in bad judgement bad decisions and getting manipulated by the advertising sales rep.

People focus on what they enjoy doing in their business, advertising and monitoring enquiries is not fun and exciting, so it tends to get as much time as reading the small print on your life insurance! People will ask every so often, and generally form an opinion which can be way off the mark!

The best way of monitoring is by using unique telephone numbers in each medium. These can be routed to your office or mobile phone. There are companies that can provide this service (metered phone) that can give you powerful data. This allows you to plan for busy periods, check numbers to business sales, and to track missed business and highlights your best area for enquiries. FACT: up to 30% of calls are missed on all monitored phones, imagine for every £10,000 you spend you could be wasting £3,000 this is without calculating lost business sales.

Many companies, when introduced to this, often upgrade to a P.A service that intercepts the call if not answered in an agreed amount of rings. Most importantly the results are factual and you make an informed decision, not guesswork! Making it easier to invest in the medium that is making you the most.

using local geo numbers are the best for numbers to use for local business.

If you have an opinion on this article or would like free advice on monitoring your advertising please visit carrington stanley telecoms
Article Source: http://EzineArticles.com/?expert=David_Pickup

Advertising Works

Hi this is my very first blog, I am not sure if this is going to be read.
If you are reading this and have any views on advertising, good or bad then share your experience.

David